The Marketing Plan Handbook offers a comprehensive approach to crafting sound, actionable, and impactful marketing plans that produce results. It outlines the process of marketing planning and the contents of the marketing plan. It is designed for use in marketing management, new product development, and entrepreneurship courses for advanced undergraduate, MBA, executive MBA, and executive education programs.

Published January 2018 (5th edition) | ISBN: 9781936572557

Paperback: | Barnes&Noble 
eBook: | Apple BooksGoogle Books
Desk copy (instructors only)
Book figures: Keynote | PowerPoint
Marketing plan templates: Microsoft Word