LECTURE MATERIALS: MARKETING MANAGEMENT
+ Book figures from Strategic Marketing Management: Theory and Practice
– Core Marketing Concepts and Frameworks: Keynote | PowerPoint
– Understanding the Market: Keynote | PowerPoint
– Developing a Marketing Strategy: Keynote | PowerPoint
– Designing the Market Offering: Keynote | Powerpoint
– Communicating and Delivering the Market Offering: Keynote | PowerPoint
– Managing Growth: Keynote | PowerPoint
– Marketing Toolbox: Keynote | PowerPoint
+ Book figures from Strategic Marketing Management: The Framework
– The Framework for Marketing Management: Keynote | PowerPoint
– Developing a Marketing Strategy: Keynote | PowerPoint
– Designing the Marketing Tactics: Keynote | PowerPoint
– Managing Growth: Keynote | PowerPoint