LECTURE MATERIALS: MARKETING MANAGEMENT

+ Book figures from Strategic Marketing Management: Theory and Practice
– Core Marketing Concepts and Frameworks: Keynote | PowerPoint

– Understanding the Market: Keynote | PowerPoint
– Developing a Marketing Strategy: Keynote | PowerPoint
– Designing the Market Offering: Keynote | Powerpoint
– Communicating and Delivering the Market Offering: Keynote | PowerPoint

– Managing Growth: Keynote | PowerPoint
– Marketing Toolbox: Keynote | PowerPoint

+ Book figures from Strategic Marketing Management: The Framework 
– The Framework for Marketing Management: Keynote | PowerPoint
– Developing a Marketing Strategy: Keynote | PowerPoint
– Designing the Marketing Tactics: Keynote | PowerPoint
– Managing Growth: Keynote | PowerPoint

Lecture slides (coming soon)
– Creating Market Value
– Developing an Action Plan
– Identifying Target Customers
– Developing a Value Proposition
– Building Strong Brands
– Managing Communications

Class video recordings (coming soon)
– Creating Market Value 

– Developing an Action Plan