TEST BANK | BRAND MANAGEMENT
+ Using Tests in a Brand Management Course
Using short quizzes testing specific concepts from prior lectures and case discussions can help track students’ progress though the material. The challenge in developing quizzes is to make sure that quizzes are testing knowledge rather than memory. The key is to ask questions that assess whether students understand the material discussed in class and/or covered in the assigned textbook rather than testing students’ ability to memorize definitions and classifications that do not have practical relevance. An additional challenge involves designing quizzes that are easy to grade, meaning that they have a pre-defined set of answers and can be auto-graded.
+ Test Bank for Strategic Brand Management (3rd Edition)
The test bank is organized in four units corresponding to the different parts of the book (and course modules). Each question is followed by the correct answer, with most answers also followed by a note explaining their rationale. All questions are based on concepts clearly explained in the textbook and are presented in a format that is ready for posting in a learning-management system such as Canvas and Blackboard.
- Test Bank – Module 1. The Framework for Brand Management (brand management as a business discipline | marketing management as a value-creation process | the brand as a means of creating market value)
- Test Bank – Module 2. Building the Brand (developing the brand strategy | designing the brand | communicating the brand)
- Test Bank – Module 3.Growing the Brand (crafting the brand architecture | managing brand dynamics | protecting the brand)
- Test Bank – Module 4. Brand Analysis and Planning (measuring brand impact | developing a strategic brand management plan)
Test banks can be requested here (instructors only).