Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in psychology from Sofia University and a second Ph.D. in business administration from Duke University.
Professor Chernev’s books—Strategic Marketing Management, Marketing Management: Theory and Practice, Strategic Brand Management, The Marketing Plan Handbook, The Customer Science Handbook, and The Business Model—have been translated into multiple languages and are used in the top business schools around the world. He is also a co-author of the latest editions of Philip Kotler’s seminal Marketing Management textbook.
Alexander Chernev has written numerous articles focused on business strategy, brand management, consumer behavior, and market planning. He was ranked among the top ten most prolific scholars in the leading marketing journals by the Journal of Marketing and among the top five marketing faculty in the area of consumer behavior by a global survey of marketing faculty published by the Journal of Marketing Education.
Professor Chernev teaches marketing strategy, brand management, and behavioral science in MBA, PhD, and executive education programs at the Kellogg School of Management. He has also taught in executive programs at INSEAD in France, at the Institute for Management Development (IMD) in Switzerland, and at Hong Kong University of Science and Technology.
He has received numerous teaching awards, including the Top Professor Award from the Kellogg Executive MBA Program, which he has received fifteen times. In addition to research and teaching, professor Chernev advises companies around the world on issues of marketing strategy, brand management, consumer behavior, pricing, strategic planning, and new product development.