Marketing books

+ Strategic Marketing Management
Learn how to design and implement marketing actions to drive business success

+ Listen (lectures in a podcast format)
   

+ Watch (short video lectures)

+ Read more
Strategic Marketing Management Marketing Management: Theory and Practice  | The Marketing Plan Handbook

Strategic Brand Management Alexander Chernev

+ Building Strong Brands
Learn how to create powerful brands that deliver value for both the company and its customers

+ Listen (lectures in a podcast format)

+ Watch (short video lectures)

+ Read more
Strategic Brand Management

Marketing books

+ Managing Customer Experiences
Learn how to apply behavioral insights to design breakthrough customer experiences

+ Listen (lectures in a podcast format)

+ Watch (short video lectures)

+ Read more
The Customer Science Handbook