+ Strategic Marketing Management
Learn how to design and implement marketing actions to drive business success
+ Listen (lectures in a podcast format)
+ Watch (short video lectures)![]()
+ Read more
Strategic Marketing Management
| Marketing Management: Theory and Practice
| The Marketing Plan Handbook
+ Building Strong Brands
Learn how to create powerful brands that deliver value for both the company and its customers
+ Listen (lectures in a podcast format)![]()
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+ Watch (short video lectures)![]()
+ Read more
Strategic Brand Management
+ Managing Customer Experiences
Learn how to apply behavioral insights to design breakthrough customer experiences
+ Listen (lectures in a podcast format)
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+ Watch (short video lectures)![]()
+ Read more
The Customer Science Handbook