+ The Framework for Brand Management (infographic)
   Brands and Brand Management (slides)
   Brands as a Tool for Creating Value (slides)
+ Building the Brand (infographic)
   Developing the Brand Strategy (slides)
   Designing the Brand (slides)
   Communicating the Brand (slides)
+ Growing the Brand (infographic)
   Crafting the Brand Architecture (slides)
   Managing Brands Over Time (slides)
+ Brand Analysis and Planning (infographic)
   Evaluating Brand Impact (slides)
   Developing a Strategic Brand Management Plan (slides)