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Marketing Toolbox
Marketing books

+ Managing the Customer Experience (infographics)
   The Customer Experience: From Intuition to Science (slides)
   Designing Meaningful Triggers (slides)
   Creating an Engagement Mindset (slides)
   Designing and Communicating Customer Value (slides)
   Crafting the Choice Architecture (slides)
   Behavioral Nudging (slides)
   Orchestrating the Consumption Experience (slides)
   Managing Customer Loyalty (slides)
   Gathering Customer Insights (slides)

© 2026 Alexander Chernev