+ The Framework for Marketing Management (infographic)
   Marketing as a Business Discipline (slides)
   Marketing Strategy and Tactics (slides)
   Marketing Planning and Management (slides)
+ Developing a Marketing Strategy (infographic)
   Identifying Target Customers (slides)
   Defining Customer Segments (slides)
   Creating Customer Value (slides)
   Creating Company Value (slides)
+ Designing Marketing Tactics (infographic)
   Managing Products (slides)
   Managing Services (slides)
   Managing Brands (slides)
   Managing Price (slides)
   Managing Incentives (slides)
   Managing Communication (slides)
   Managing Distribution (slides) 
+ Managing Growth (infographic)
   Gaining and Defending Market Position (slides)
   Developing New Market Offerings (slides)
   Managing Product Lines (slides)
   Building Customer Equity (slides)
   Gathering Customer Insights (slides)