Marketing books

+ Overview
This course defines the core principles of marketing strategy and offers a structured approach to managing marketing activities.

+ Listen (lectures in a podcast format)

 

+ Read

Strategic Brand Management Alexander Chernev

+ Overview
This course reveals the key principles of designing powerful brands that create value to the company and its customers

+ Listen (lectures in a podcast format)

 

+ Read

Marketing books

+ Overview
This course demonstrates how to use behavioral insights to create breakthrough customer experiences

+ Listen (lectures in a podcast format)

 

+ Read