+ Strategic Marketing Management
Learn how to design and implement marketing actions to drive business success

Listen to lectures as a podcast (also on Spotify and Apple Podcasts)

Watch short animated video lectures

Read Strategic Marketing Management

View lecture slides

+ Building Strong Brands
Learn how to create powerful brands that deliver value for both the company and its customers

Listen to lectures as a podcast (also on Spotify and Apple Podcasts)

Watch short animated video lectures

Read Strategic Brand Management

View lecture slides

+ Managing the Customer Experience
Learn how to apply behavioral insights to design breakthrough customer experiences

Listen to lectures as a podcast (also on Spotify and Apple Podcasts)

Watch short animated video lectures

Read The Customer Science Handbook 

View lecture slides